Living
Living: Talking marketing on the LEAP into Luxury podcast
Marketing Director Jenni is always up for a chat, especially about Filey Bay Whisky and the hows, whys and whats of our approach to marketing.
A couple of Mondays ago, she headed down south to talk with Natalie and MJ at ‘Love Europe and Partners’ for their ‘Leap into Luxury’ podcast. As a farm-based business and distillery, especially in winter, luxury’s not always the first word that springs to muddy mind about us, but they found it particularly interesting to discuss the codes of luxury and how they fit the Distillery and Filey Bay Whisky really well.
Jenni, MJ and Natalie talked about everything from greenwashing to working with family, as well as a lot in between, mostly coming back to two main grounding principles: do first, say later… and… you’ll have to listen to hear the other one!
Listen to the full podcast here
Living