Whilst the team have been here, there and everywhere with our whisky this year, I’ve had the pleasure of pouring Filey Bay whisky in Poland, Germany and Italy.
First up, in Poland was Whisky Live Warsaw. Held at an old vodka distillery site, over two days with three sessions per day, we welcomed around 4000 people in total! Our importer Jarek Buss and his son Rafal organised the event and were over the moon to be out in the whisky world again after the lockdown.
It was especially great to see James Hughes supporting the event, the Minister-Counsellor for Economic Affairs at the British Embassy in Warsaw. The perfect event to get me back into the swing of things!
Next up, I attended the Hall of Angels Share Festival in Germany. Our German importer, Schlumberger was representing several brands at the Festival but invited us as special guests, alongside Penderyn, Hinch, Kavalan and others.
I really like the fact that when there’s a common interest, whisky, in this case, there is no language barrier. Our field to bottle ethos seemed to really ‘hit big’ over in Germany, which is great to see. Filey Bay IPA Finish and Filey Bay Sherry Cask Reserve #2 were definitely the favourites for our German whisky fans.
Lastly, was the Milan whisky festival in early December. For this event, we were invited by our Italian importer, Cuzziol Beverages. I was very well looked after by Dario, the Area Manager of Cuzziol. With me, myself and I running the stand, it was a long, yet amazing three days! The crowd seemed to be really interested in what we’re doing at the distillery and how different we were from the bigger brands. For the Italians, Filey Bay IPA Finish and Filey Bay STR Finish were the big hitters.
I’m really looking forward to meeting up with our distributors again, especially to see how the market has adapted since my last visit. I’m also excited to get out to our new and upcoming markets like Holland, Belgium, France and Sweden. It’s great seeing how the new releases are received and watching the brand develop further outside the UK.
Written by David Thompson, Managing Director.