Enjoying: Flagship Wins Farm Shop & Deli Product Awards Gold

Filey Bay Flagship has won ‘gold’ at the Farm Shop & Deli Product Awards. Recognising us as one of the best food and drink products sold in farm shops, delis and other specialist food retailers nationwide.

Independent and specialist retailers are extremely important to us and have played a huge part in the growth and popularity of our whisky, so it’s a real honour for Flagship to win a gold in this sector.

The judging team included leading farm shop and deli retailers, top wholesaler buyers and industry experts. The feedback for Filey Bay Flagship included: “Superb product, exquisitely packaged, and delivers on the nose and in taste”, “A lovely, well packaged whisky. Excellent information on the box, and good use of the viewing window to view the product” and “I love everything about this. Attention to detail, story, taste. This brand will go from strength to strength.”

The judges assess all aspects of the product including the full value chain, branding and taste, ensuring products do not just deliver on taste, but are packaged to sell well in the specialist retail sector.

Commenting on the awards, Giorgio Rigali, Head of Communications, Exhibitions at William Reed said: “The Farm Shop & Deli Product Awards provide a platform that offers manufacturers the opportunity to gain valuable feedback from retailers and wholesalers across the farm shop & deli market. The volume of awards given out by our judges this year highlights the volume of new products looking to grow within the sector, but also the high quality – many of which will be on display at the Farm Shop & Deli Show this April in Birmingham.”

We’ll be exhibiting at the trade show with sister company, Wold Top Brewery. You will find us on stand N11 at the NEC Birmingham from 7th to 9th April.

Filey Bay Flagship, 46% vol, is a light, creamy and fruity whisky with notes of caramel, honey, citrus and vanilla.

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